Glass Industry News

Using decoration to showcase brand identity

, Gerresheimer AG

Gerresheimer making its debut at Packaging Première Milano

Milan is famed all round the world as a fashion and design hotspot. This makes the major city in northern Italy’s Lombardy region an ideal host for Packaging Première, taking place on the Fiera Milano exhibition grounds between May 28 and 30. This trade fair is all about exclusive and creative packaging products, among them Gerresheimer’s glass bottles and jars for perfumes and cosmetics.  The company will be showcasing its latest creations for stylish perfume bottles and high-quality care products at booth E46/E48.

“Our extensive repertoire includes packaging solutions for fragrances, deodorants, skincare treatments, decorative cosmetics, and specialty products,” says Bernd Stauch, Senior Director Sales Cosmetics at Gerresheimer. Gerresheimer is one of the world’s leading experts in both the prestige and masstige markets. The company’s plants in the Belgian town of Momignies and the German town of Tettau specialize in making, finishing, and decorating high-quality glass for the cosmetics industry.

Glass packaging as an integral style element
In no other market is the glass packaging, i.e. the bottle, such an important design tool as in the cosmetics industry. Be it for care (cream jars, make-up, or dyes) or actual fragrance (perfumes, eaux de toilette, or aerosol sprays), the glass packaging is always the integral style element in the marketing concept, the external “ambassador” of the valuable content. And then there are the special safe-like characteristics of the glass packaging that mean that none of the content can get out and nothing from the outside can get in. Inside the glass, the contents are protected in the best possible way and interactions are completely ruled out. This starts with a special glass recipe to underline the crystalline and flawless character of the valuable contents through the glass packaging.

Decorations – adding the customizing touches
Various different decoration techniques help to shape an expressive brand message, ensuring variety in both appearance and feel. Decoration is regarded as anything that can be offered to customers as added value, alongside the classic areas such as screen printing, color spraying, acid etching, and pad printing. Decoration techniques are a way to showcase brand identities in an unmistakable and eye-catching way. Equipped with the latest technology, Gerresheimer’s new high-performance Decoration Centers at Momignies in Belgium and Tettau in Germany support the customization of sophisticated branded products for the cosmetics market.

, © Gerresheimer AG

Материал новостей на Сайте - авторское право и принадлежит Компании или третьему лицу, поставщику новостей , и все права сохранены. Любой Пользователь, который получает доступ к такому материалу, может делать это только в целях собственного использования, и использование такого материала - риск для самого Пользователя. Перераспределение или другая коммерческая эксплуатация такого материала новостей явно запрещены. Где такой материал новостей обеспечен третьим лицом, каждый Пользователь соглашается наблюдать и быть связанным определенными условиями использования, относящимися к такому материалу новостей. Мы не представляем или подтверждаем точность, или надежность любой информации содержащейся в любых новостях или внешних веб-сайтах, упомянутых в новостях.

Если содержание или оформление этих станиц нарушает права третьих лиц или положения закона, тогда мы просим о соответствующем уведомлении без необходимых издержек. Я ручаюсь, что по праву вызванное недовольство место в тексте будет незамедлительно удалено, не требуя подключения поверенного лица с Вашей стороны. Однако вызванные Вами расходы без преждевременного установления конакта будут нами в полной мере отклонены и при необходимости мы подадим встречную жалобу касательно нарушения вышеназванных положений.



Info Grid

Glass studies

Updated worldwide glass study 2024

plants.glassglobal.com

Updated hollow glass study 2024

Request more information

Updated float glass study 2024

Request more information

Further glass market studies

Request more information

Профиль компании



Updated worldwide glass market study 2024 available now for flat, container glass and tableware

We have updated our international studies on flat glass, container glass and tableware for 2024.

This unique software provides a global overview about glass producers and technical details. Easy to use and clear tables summarize information and data about glass makers such as: Glass types: flat glass, container glass, tableware, production capacities in regions and countries, number of furnaces, furnace types, year of construction, glass types and sub-types, products, project information, special news and downloads.

Further databases supplying demoscopic data and import and export data complete the market survey. Based on these data, prepare individual country profiles with information about local production capacities, local market sizes and expected demand in the future.

Request your offer via plants.glassglobal.com.

Updated container glass study 2024

X

Updated float glass study 2024

X

Further glass studies and reports 2024

X